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Marketing for Property Managers

Marketing for Property Managers

Marketing is a hot topic in property management, as property managers always need new business and it can be hard to keep up with both changes in marketing technology and marketing trends. Read three effective marketing methods for property managers.

Marketing trends and technologies are constantly changing for property managers, even more so than those in other professions due to frequent changes in occupancy trends. It definitely makes sense that in your profession, you are always looking for new ways to market your business. There is such a large multitude of options out there to look at out there- so much so that it can get overwhelming. In this blog post we want to keep it simple by breaking down three tried and true marketing practices for the property manager.

Referrals

Referrals are one of the most practiced and successful methods for property managers to receive new business. You may be missing out on a great marketing opportunity and passing up great referrals simply because your current customers don’t know that you are looking for them. Make sure to let them know that you are seeking new customers and provide them with solid information about your company so that they can pass it along to those who may be interested. Some common ways to do this are:

  • Holding Events
  • Creating email campaigns asking for business
  • Providing contact information and monthly newsletters to keep customers in the know

Providing some sort of incentive for referral can definitely help the success rate and effectiveness of your referral program.

Website Optimization

Most of your potential customers will do much of their researching of services online.This is why it is so important that you present yourself in an attractive light with comprehensive and well-organized website. Items that you must have on your website include:

  • A search bar that allows visitors to search for exactly what they need quickly
  • Easy to find and up-to-date listings and information
  • Clear, eye-catching images that download quickly

Above all else, just make sure that your website is easy to use. Some other options to consider to
add to your site’s quality include an owner portal for easy log-in, Search Engine Optimization (SEO) to make your website more easily found and a blog.

Social Media

Social media is one of the easiest and least expensive ways to connect to new customers. Simply being active on each social platform and posting to them increases your visibility and availability to prospective customers. LinkedIn is useful for professional development and Google+ and Facebook are good for communication with your target market, especially in multifamily. If nothing else, your property management company should be on Google+ and LinkedIn.

Google+ acts as today’s modern directory for businesses. By setting up a business page for your company on Google+, anyone that is looking for a service like yours in the area will be able to search and find you listed. Be sure to include tags/categories, a thorough business description, your precise location and contact information.

LinkedIn allows you network with people via groups in your industry and generate discussions within these groups, allowing you to to stay up-to-date with need to know items within the
industry and put yourself out there as a knowledgeable professional that people can look to for information and help about the industry.

Don’t be all over the place with your marketing efforts. Instead, choose a few important areas to focus on, such as the ones above, and spend the appropriate amount of time to make sure that they are being done right. It really is a matter of finding items that work for you and your specific needs and making an active effort to stay on top of them on a regular basis. For more marketing tips for property managers, see tips from AppFolio and PMW.

NOTE: We cover the topic of marketing in our latest guide, which acts as a part one of two-series encyclopedia on property management topics. For more tips on subjects relevant to your industry, download our free guide: “The ABC’s of Property Management pt. 1.”

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